Which CRM does AI actually recommend? We asked ChatGPT, Gemini, Claude, Perplexity, and DeepSeek hundreds of CRM-related questions and tracked which brands they mention, recommend, and cite. Here are the results from our AI Brand Index.
The Full CRM AI Visibility Ranking
| # | Brand | AI Score | Mention Rate | Positive Sentiment |
|---|---|---|---|---|
| 1 | HubSpot | 99 | 82% | 4% |
| 2 | Salesforce | 99 | 89% | 2% |
| 3 | Pipedrive | 89 | 87% | 3% |
| 4 | Close | 78 | 84% | 0% |
| 5 | Freshsales | 77 | 81% | 3% |
| 6 | Copper | 75 | 50% | 1% |
| 7 | Insightly | 74 | 72% | 1% |
| 8 | Zoho CRM | 56 | 55% | 0% |
| 9 | Salesboom | 55 | 33% | 0% |
| 10 | Listmonk | 55 | 25% | 0% |
Key Takeaways
HubSpot leads by 0 points. It dominates across all five engines with a 82% mention rate. When users ask AI for CRM recommendations, HubSpot appears in the response more than any other brand.
Salesforce is the runner-up with a score of 99. It scores well on sentiment (2% positive) but gets mentioned less frequently.
What This Means for CRM Brands
AI engines are becoming a discovery channel for B2B software. If your CRM isn't showing up when someone asks ChatGPT "what's the best CRM for startups?", you're invisible to a growing segment of buyers.
The brands that score highest tend to have strong documentation, active community discussions, and structured data on their websites. Check your own brand's AI readiness with our free AI-Readiness Audit.
Methodology
We send standardized prompts to all five AI engines weekly and score brands on mention rate, sentiment, and citation quality. See our full methodology or explore the AI Brand Index for all 4413 tracked brands.