When someone asks ChatGPT "what's the best endpoint protection?" or "which password manager should I use?" — does your brand show up?
We scanned 135 cybersecurity brands across all major AI engines to find out which ones dominate AI-generated recommendations. The results are based on real data from the Ataiva AI Brand Index, which tracks mention rates, sentiment, and overall visibility scores across ChatGPT, Claude, Gemini, and Perplexity.
The Top 10 Cybersecurity Brands by AI Visibility
| Rank | Brand | AI Score | Mention Rate |
|---|---|---|---|
| 1 | Zscaler | 99 | 89% |
| 2 | Bitwarden | 94 | 95% |
| 3 | CrowdStrike | 90 | 93% |
| 4 | Fortinet | 90 | 86% |
| 5 | SentinelOne | 86 | 82% |
| 6 | Okta | 84 | 85% |
| 7 | LastPass | 79 | 51% |
| 8 | Palo Alto Networks | 78 | 96% |
| 9 | Auth0 | 71 | 83% |
| 10 | 1Password | 66 | 79% |
Key Takeaways
Zscaler leads with a near-perfect 99 score
Zscaler's zero-trust messaging has clearly resonated with AI models. When users ask about cloud security or zero-trust architecture, Zscaler is the first name that comes up across all four engines. Their consistent content strategy and strong technical documentation appear to be paying off in AI visibility.
Bitwarden punches above its weight
As an open-source password manager, Bitwarden has the highest mention rate in the entire top 10 at 95%. AI models love recommending it — likely because of its strong presence in developer communities, Reddit threads, and technical blogs that form LLM training data.
Palo Alto Networks: high mentions, lower score
Here's an interesting case. Palo Alto Networks has the highest mention rate at 96% but ranks only 8th with a score of 78. Why? Because mention rate is only part of the equation. Sentiment analysis shows AI models sometimes mention Palo Alto in the context of complexity and cost — which drags down the overall score.
LastPass still gets mentioned, but sentiment is mixed
LastPass has a 51% mention rate — the lowest in the top 10. AI models frequently bring up past security incidents when discussing LastPass, which impacts both mention rate and sentiment. This is a textbook example of how brand reputation in training data directly affects AI visibility.
What Drives AI Visibility in Cybersecurity?
Looking at the data, three factors stand out:
- Technical documentation quality — Brands with extensive, well-structured docs (Zscaler, CrowdStrike) score higher because AI models can accurately describe their products.
- Community presence — Open-source tools like Bitwarden benefit from thousands of Reddit posts, Stack Overflow answers, and blog mentions.
- Narrative consistency — Brands that own a clear category (Zscaler = zero trust, CrowdStrike = endpoint) get recommended more consistently.
How Does Your Cybersecurity Brand Stack Up?
These rankings cover the top 10, but we track all 135 cybersecurity brands in the AI Brand Index. You can look up any brand for free.
Want to know exactly how AI models talk about your brand? Start tracking your AI visibility — it takes 30 seconds and you'll get your first report instantly. You can also use our free AI visibility tools to run a quick check right now.