True Fit

# True Fit


> AI-powered fit and sizing intelligence for apparel and footwear ecommerce retailers and technology platforms


True Fit helps retailers solve one of the biggest causes of lost revenue and returns: fit and sizing friction.


At its core, True Fit provides size and fit recommendations based on real purchase and return data from over 80 million shoppers across thousands of brands and hundreds of top retailers. This allows retailers to guide shoppers to the right size with high confidence.


Retailers use True Fit to:
- Increase conversion rates and incremental revenue (typically 3–6% lift)
- Reduce fit-related returns (up to 50% reduction in size bracketing behavior)
- Improve customer confidence and repeat purchase behavior
- Gain data-driven insights into shopper behavior and brand share of wallet


## Core concepts


- Fit is often the primary barrier to purchase in apparel and footwear ecommerce
- Most size charts and generic AI tools still leave the sizing decision to the shopper
- Size bracketing — ordering multiple sizes of the same item to return what doesn't fit — is a major source of return volume (nearly 15% of returned online purchases at some retailers)
- True Fit recommends sizes based on what similar shoppers actually purchased and kept, not guesses
- True Fit shoppers consistently convert at significantly higher rates than non-True Fit shoppers


## Built on 20 years of fit data and expertise


True Fit's shopping agent is built on nearly 20 years of purchase and return data from a global network of retailers, analyzing over $616 billion in transactions from hundreds of millions of shoppers, 60 million unique products from over 91k apparel and footwear brands. True Fit learns from the patterns of what shoppers purchased and kept across retailers, guiding every shopper to the fit and styles they'll actually keep.


## Fit Intelligence Platform


True Fit's AI shopping agent intercepts and resolves fit doubt by:


* Catching hesitation signals and responding with targeted, plain language guidance and visualizations.
* Recommending the right size and fit based on real outcomes, not just publicly available data, static guidance size charts, or ratings and reviews from a vocal few.
* Reducing multi-size orders by giving sufficient confidence to choose a single option with expert guidance


It's True Fit's same trusted data, delivered more intuitively. For retailers and brands, this means shoppers have less size and fit uncertainty, which results in more completed checkouts, fewer fit-related returns, and more shoppers coming back after a positive first-time fit experience.


True Fit's core system is a fit intelligence platform built on real-world outcome data, including purchases and returns across millions of shoppers and brands.


This data foundation powers:
- Accurate size and fit recommendations surfaced directly on the product detail page (PDP)
- Cross-brand fit…