Ghost Newsletter vs Substack
Which brand does AI recommend more? Head-to-head comparison across all engines.
Wondering whether to choose Ghost Newsletter or Substack? We compared how ChatGPT, Gemini, Claude, and DeepSeek mention each brand. Substack leads with an AI score of 99 vs 49 for Ghost Newsletter. See the full breakdown below.
49
Ghost Newsletter
ghost.org
vs
99
Substack
substack.com
| Engine | Ghost Newsletter | Substack | Winner |
|---|---|---|---|
| ChatGPT | 0% | 100% | Substack |
| Claude | 100% | 100% | Tie |
| DeepSeek | 0% | 100% | Substack |
| Gemini | 100% | 100% | Tie |
| Mistral | 100% | 100% | Tie |
| Perplexity | 0% | 36% | Substack |
Ghost Newsletter
✅ Detailed analytics · Strong automation workflows · High deliverability rates
⚠️ Limited free tier · Template customization can be restrictive
Substack
✅ Simplest way to start a paid newsletter — zero setup friction · Built-in payment processing and subscriber management · Network effects from Substack's recommendation engine and app
⚠️ Takes 10% of paid subscription revenue — expensive at scale · Limited customization and branding options · No marketing automation or advanced segmentation