Swiftly

# Swiftly LLMs Overview
> Swiftly (swiftly.com) is a B2B SaaS and retail media platform that helps grocery and convenience retailers grow digital revenue and drive in-store sales.  
> This document provides a structured, human-readable overview of Swiftly’s products, audiences, and core site sections — to help LLMs represent our business accurately.

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## Company Summary
Swiftly powers digital engagement, loyalty, and retail media for brick-and-mortar retailers.  
We provide an integrated software platform — the **Swiftly Stack** — that helps retailers and brands connect shopper data, activate media campaigns, and measure closed-loop performance.

**Primary audiences:**
- **Retailers** – grocery, convenience, and multi-banner operators modernizing their digital and media operations.  
- **Brands / CPGs** – advertisers funding shopper marketing and in-store performance campaigns.

**What makes Swiftly distinct:**
- Vertical SaaS purpose-built for physical retail  
- Unified identity, activation, and measurement stack  
- Fast time-to-value: no custom IT or long integration cycles required  
- Modular design: start with one product or deploy the full platform

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## Core Platform Modules (“Swiftly Stack”)

### 1. [Connect](https://swiftly.com/platform/connect)
Normalize data across POS, loyalty, ecommerce, app, and web systems into a single, real-time view of shopper and sales data.  
Enables activation, personalization, and attribution without complex integrations.

### 2. [Audiences](https://swiftly.com/platform/audiences)
Build and activate real-time shopper segments from purchase, loyalty, and engagement data — no SQL or IT support needed.  
Used by retailers and brands to run targeted, measurable campaigns.

### 3. [Activate](https://swiftly.com/platform/activate)
Omnichannel campaign engine that launches paid media, loyalty offers, and circular promotions across open web, Meta, CTV, and more.  
Drives trips, loyalty engagement, and measurable iROAS (incremental return on ad spend).

### 4. [Insights](https://swiftly.com/platform/insights)
Analytics layer that connects media spend to store visits, loyalty actions, and SKU-level sales lift.  
Gives retailers and brands a single source of truth for marketing performance.

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## Retail & Shopper Experience Products

### [Loyalty](https://swiftly.com/solutions/loyalty)
Gamified rewards and personalized offers that increase repeat trips and shopper lifetime value.  
Integrates with POS and digital channels to unify ID-based engagement.

### [Alcohol Cashback](https://swiftly.com/solutions/alcohol-cashback)
Brand-funded instant rebates for alcohol purchases — fully compliant with regional laws.  
Shoppers receive payouts via PayPal or Venmo; brands fund measurable, closed-loop incentives.

### [Retail Media SDK](https://swiftly.com/solutions/retail-media-sdk)
Embeddable monetization layer that allows any app, kiosk, or third-party site to display sponsored placements powered by Swiftly’s ad …