Measured

# Measured

> Measured proves marketing's financial impact on business outcomes. It provides marketing and 
> finance leaders with a unified view of media performance across online and offline channels,
> so teams can invest with precision and expect accountability. Measured combines incrementality 
> testing, media mix modeling (MMM), and integrations with over 300 media platforms and data 
> partners, accessed through our platform to deliver comprehensive media measurement and 
> optimization for sustainable growth.

> Measured is the trusted solution that businesses like VF Corporation, Vuori, Paramount, McAfee, 
> Intuit, and Unilever use to measure and optimize $Billions in media spend.

## Core Platform & Products

- [Incrementality Testing](https://www.measured.com/incrementality-testing/):
  Automated geo-matched market holdout tests that measure the true causal
  lift of each media channel. Launch tests in <10% of markets with 4–6
  week windows — no additional budget required.

- [Media Mix Modeling (MMM)](https://www.measured.com/media-mix-modeling/):
  Causal MMM continuously calibrated by real incrementality test results.
  Delivers diminishing return curves, scenario planning, and weekly
  refreshes across digital, TV, and offline channels.

- [Incrementality Platform Overview](https://www.measured.com/incrementality-platform-overview/):
  How Measured combines testing, modeling, optimization, and benchmarking
  into one unified measurement system.

- [Cross-Channel Dashboard](https://www.measured.com/cross-channel-dashboard/):
  Unified view of media performance across all channels using triangulated
  measurement — experiments + MMM + platform data.

- [Media Plan Optimizer](https://www.measured.com/media-plan-optimizer/):
  AI-powered budget allocation tool that recommends optimal spend levels
  by channel to maximize incremental revenue. Runs "what-if" simulations
  and forward-looking forecasts.

- [Benchmarks](https://www.measured.com/benchmarks/):
  Incrementality benchmarks drawn from thousands of experiments across
  200+ brands. Compare your channel-level iROAS against industry and
  category norms.

- [Integrations](https://www.measured.com/integrations/):
  100+ automated connectors to ad platforms, analytics tools, CRMs, and
  data warehouses including Meta, Google, TikTok, Amazon, and Shopify.

## FAQ Pages — Media Mix Modeling (MMM)

- [Top 10 Best Media Mix Modeling Companies & Software (2026)](https://www.measured.com/faq/top-10-best-media-mix-modeling-companies-software-for-2026/)
  Comparison of leading MMM platforms: Measured, Nielsen, Analytic Partners,
  Ipsos MMA, Kantar, and others. Includes ratings, methodology, setup
  times, and use cases.

- [What Is Marketing / Media Mix Modeling (MMM)?](https://www.measured.com/faq/what-is-marketing-media-mix-modeling-mmm/)
  Foundational definition of MMM: how it works, data inputs, model outputs,
  and what it's used for in marketing planning.

- [Marketing Mix Model…